Disruption occurs when someone comes up with a new and very different idea which sometimes causes other people to try and follow or imitate the same idea, this happened with the Cadbury gorilla advertisement causing it to be spread in a viral way. Disruption is creative thinking at its best due to the designer thinking of a totally left field way to solve the brief but sometimes this can have the opposite effect and cause the advertisement to be banned.
London 2012 Logo
June 2007 saw the launch of the London 2012 logo and to most people it was a design disaster people called it 'a kids competition entry' but at the same time it has been recognised more due to this fact. When an individual view the logo if they don't like it they're going to think about the reasons for that and ultimately embed the logo in their mind. I don't actually feel the logo is a good piece of design as it does look very childish and could be executed in a much better way, but at the same time when I do see the logo again when I'm traveling around its something that will catch my eye instantly.
Old Spice Ads
In this set of advertisements the designers have given a humorous approach to solving the problem as the ads would stick in the viewers mind if they found it funny enough. Old Spice is normally associated with an older man so with them using this method they would probably get some younger customers as the ad has been spread in a viral way.
Competition
When an advert or idea is successful there's always going to be somebody else who wants to cash in off that success often offering a cheaper version of the same product.
To promote the Sony Bravia television Sony produced this advertisement, it show 250,000 coloured bouncy balls being rolled down a street in San Francisco. The message behind the ad is the balls are a representation of the vivid colours that can be seen while watching the certain tv, this ad has won awards for its creative concept which would naturally force competitors to want to do the same.
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