Information is an ordered sequence of symbols that record or transmit a message.(wikipedia)
Information design is the design or grouping of information in order to make it easier to view for a certain audience, this can include map/ way finding and charts/ graphs.
One of the experts in information design is Edward Tufte , he believes that even the collection of more complicated data can be visualised in a way that makes it easier to understand.
In this chart Tufte has visualised the 1812 defeat of Napoleon's army as it advanced and retreated from Moscow.
Corbin Design
Corbin design is a way finding and environmental graphic design firm based in Michigan and was established in 1976 by Jeff Corbin. Corbin design has various clients across America and Canada and has hundreds of successful working way finding projects.
On of Corbin designs successful way finding projects was for Downtown Raleigh in North Carolina. The problem/ brief that was pitched was to create a way finding system to direct Raleigh's 370,000 residents and 11.5 million tourists that visit Raleigh each year. The new system works well and gives better directions to points of interest and venues.
Things to think about for successful information design
1) Visual Hierarchy-This is important because its essential that the most vital information is picked up first by the eyes of the audience. Certain things associated with visual hierarchy are type, colour, line and space.
2) Grouping of Information- This is important so that the viewer doesn't have to look in different places to find relevant information, the grouping of type, lines and space within the layout makes it easier for the audience to view and understand.
3) Consistency- It is important that the information being presented is consistent in style, language and layout without consistency information gets lost or the intended message isn't received by the audience.
No comments:
Post a Comment